The Virginia G. Piper
Center for Creative Writing

Self-Publishing with Diane Phelps Budden

Date(s): Tuesdays, September 15 - 29, 2020, 5:30 p.m. to 7:30 p.m. Arizona Time
Presentation, Workshop
Genre and Form(s): Business of Writing, Editing, Marketing, Publishing
Cost: $109

About the Class

Ready to self-publish? It’s a challenging job, but this workshop will guide you through it. First tip? You’ll need to profile the target audience for your book. That information will drive everything about getting your book into the hands of potential buyers. Then we’ll discuss the steps to self-publishing a print book, and establishing distributors. We’ll consider both brick-and-mortar options and print on demand (POD).  You’ll need an effective query letter or book proposal to contact these folks. Next, we’ll talk about producing an e-book. We’ll create a workable budget and other helpful tools to market your book to self-publishing sources.  We will leave time to discuss the effects of the pandemic on the publishing industry and sales for your book.

Meet Your Instructor

Photograph of Diane Phelps Budden

Born and raised in Cleveland, Ohio, Diane Phelps Budden spent over 30 years in corporate and academic marketing in Michigan before moving to Sedona, Arizona, and launching Red Rock Mountain Press. She wrote and published the picture book Shade; a Story About a Very Smart Raven, followed by The Author’s Concise Guide to Marketing: How to Jumpstart Sales of Your Self-published Book for first-time authors needing marketing skills.

About the Piper Writers Studio

The Piper Writers Studio is committed to supporting writers in every stage of their development by providing challenging, diverse, and accessible educational opportunities. All classes are not-for-credit, and are intended for an open to the public. You do not need to be an ASU student to attend. Writers of all backgrounds, genres, and experience levels are welcome. Discounts for students, senior citizens, individuals experiencing economic challenges, and other groups are available for every class. To learn more about the Piper Writer Studio, visit our website at